I.       TÓM TẮT LÝ THUYẾT

Vocabulary: Money and marketing; Brand, cost, retailer, etc. Key phrases: Talking about spending habits

Reading: An interview. Vocabulary plus: Noun + noun combinations

Language Focus: Adverbial clauses and phrase of reason

Vocabulary and Listening: Shops and shopping; Deliver, exchange, fit, etc. Pronunciation: /s/, /ʃ/ 

II.   BÀI TẬP ÁP DỤNG

VOCABULARY: Money and marketing

Read the quiz. Then copy and complete the table with the words in blue.

Verbs           Nouns

afford           products

Do the quiz. Then compare your answers with a partner’s.

In the 18th century, pineapples became status symbols in Europe because they were exotic, rare and delicious. They only arrived fresh from South America on the fastest ships and could cost the equivalent of ____________ today.

Sometimes people rented them for a day to put on a table for a party.

1. Sometimes people rented them for a day to put on a table for a party.
a. $80
b. $8,000
c. $80,000

2. In small doses, venom from animals can help people with medical problems.
Scorpion venom is the most expensive. Its value is approximately ____________ per liter.
a. $100
b. $10 million
c. $100 million

3. Computer printers can seem like a bargain.
But what you save on a printer, you will spend on ink. Some inks seem like a rip-off when you calculate the price per liter, which can be ____________.
a. $710
b. $71,000
c. $71 million

4. You probably thought that fresh air was free, but it can be a luxury for people in some parts of the world.
A Canadian company sells cans of air from the Rocky Mountains to consumers in cities where pollution is a big problem. Large cans cost ____________.
a. $20
b. $200
c. $2,000

5. Fragrances are big business, but the perfume in a $100 bottle probably only costs ____________.
The bottle is worth three times more than that. Marketing and advertising cost about $8. The rest of the money goes to the producer and the retailer.
a. about $2
b. about $20
c. about $80

6. Companies often pay famous people to promote their luxury brands – and not only in advertisements.
Reports say that some watch brands paid celebrities ____________ of dollars to wear their watches to film premieres and Oscar’s ceremonies.
a. hundreds
b. thousands
c. millions

Choose the correct words in the consumer survey.

Consumer survey

1. What do you spend / promote most money on?

2. Are you saving / renting for anything at the moment?

3. Which shops or products are good value / cost and which are a rip-off / seller?

4. What luxury brand / price would you buy if you could cost / afford it?

5. What products / consumers are popular with your age group at the moment?

6. Which companies have the best marketing and advertisements / businesses?

Watch or listen to three people talking about their spending habits. Answer the questions.

1. What is Sam saving for?

2. What is Tegan’s one luxury?

3. Where does Daniel buy his games?

Work in groups. Ask the answer the questions in the consumer survey. Use the key phrases.

KEY PHRASES

Talking about spending habits

It’s (not) worth spending a lot of money on (clothes).

If money was no object, I’d (get a nice red bike)

My one luxury is (this pair of sunglasses).

This brand is really “in” at the moment.

I can afford (a tablet).

I can’t afford (anything there).

READING: An interview

Read and listen to the text. Decide if you think a – d are true or false. Explain your answers.

Influencers: the online stars who set the trends

An interview with marketing specialist Harper Tanner

Who or what are influencers?

Erm … people who have influence on others, obviously. Young people who are stars on social media have thousands, sometimes millions, of followers. Companies pay them a lot of money to advertise products because they are like internet celebrities. A famous example from the UK is Zoella – she has about ten million subscribers to her beauty channel.

Really? How does that work?

OK. Imagine I’m a fashion blogger or a popular gamer or someone who makes really funny videos. Marketing companies on give me a product because of my popularity on social media. I recommend the product and my followers think “Hey, that must be cool because Harper likes it. I’m going to buy it.” The marketing company pays me, and everyone is happy.

The person asking the questions …

a … knows something about this topic

b … isn’t interested in making money online.

The person answering the questions …

c … thinks it’s easy to become an influencer

d … thinks that influencers can be effective

Read the text again and answer the questions.

1. What products does Harper mention?

2. How do companies decide how much to pay influencers?

3. How much do influencers pay for the products which they promote?

4. Give two reasons why marketing companies want to reach teenagers.

Complete the noun + noun combinations. Find the missing words on pages 30 – 33. How do you say them in Vietnamese?

Choose the noun from a – c which does not make a compound noun with words 1 – 6.

1. hip hop
a. feet
b. artist
c. concert

2. shop
a. assistant
b. window
c. paper

3. head
a. ache
b. child
c. phones

4. football
a. win
b. match
c. shirt

5. math
a. man
b. teacher
c. exam

6. film
a. star
b. industry
c. TV

Work in pairs. Ask and answer the questions.

1. Do you follow any online bloggers, comedians or tutorials? Which ones?

2. Do you think that marketing influences you? Why / Why not?

LANGUAGE FOCUS: Adverbial clauses and phrase of reason

Study the sentences a-d. Then choose the correct options to complete the rules.

RULES

1. We use a clause /noun phrase after because / as I since to indicate the reason for an action or event.

2. We use a clause/ noun phrase after because of to indicate the cause of something.

a. Companies pay them a lot of money to advertise products because they are like internet celebrities.

b. Companies want to reach young customers as they spend a lot and they stick with the brands they like.

c. A clothes retailer gives lots of their products to influencers since they hope the influencers will wear or just mention their stuff online.

d. Marketing companies give me a product because of my popularity on social media.

Complete the sentences with because or because of.

1. My sister could not reach the destination on time _________ the terrible traffic jam.

2. The final test was so easy _________ Olive knew all the answer.

3. _________ the language barrier, my uncle and my aunt got divorced.

4. All flights to Da Nang were cancelled _________ the harsh climate conditions.

5. _________ Tom’ s laziness, he can’t get the high scores in the exam.        

Rewrite the sentences.

1. She couldn’t concentrate on her work because she was too tired.

    Because of _________________________________________

2. My father didn’t finish the project because of the lack of necessary materials.

    As ________________________________________________

3. I couldn’t go to the party because of my late work.

    Because ___________________________________________

4. Mr. Tuan got a promotion because he worked hard.

    Because of _________________________________________

5. Clare doesn’t feel pleased because of her low salary.

    Since ______________________________________________

Complete the second parts of the sentences using adverbial clauses or phrase of reason.

1. Susan failed the university entrance exam                                                                                    

2. The team won the championship                                                                                    

3. I couldn’t attend the meeting                                                                                    

4. Nam lost the opportunity at work                                                                                    

5. The plane couldn’t take off on time                                                                                    

VOCABULARY AND LISTENING: Shops and shopping

Complete the sentences with the words in the box. Which of the words in blue are nouns?

1. You can return or ______________ a product if  you’ve got the receipt.

2. When there are ______________ products are cheaper than usual.

3. Shops normally ______________ big or heavy items.

4. When your clothes are the right size, they ______________ you perfectly.

5. A changing room is a place where you can ______________ clothes.

6. When you’re ______________ ,you’re outside shops looking at the products in the windows.

7. At the checkout, a shop assistant the ______________ bar codes on products to find out their prices.

8. Shops must always show prices on ______________ or shelves.

Listen and put the words into the correct row.

Study the diagram of the future of shopping. Then listen. In what order do you hear about topics A – F?

A    Digital changing room: Scanners measure you. The screen will show you how you’ll look in different clothes. To change the color or size, __________

B. Robot assistants: There won’t be human shop assistants, but these robots will fill shelves and __________

C. Drone deliveries: Shop will have drones which deliver products in __________

D. Virtual stores: Use an app here to scan __________ of products. Your shopping will be at your house before you arrive.

E. Facial recognition: Cameras will detect your age, sex and the style of clothes __________. The __________ in the window will change to suit you.

F. Paying by phone: No need for cards or cash. Your phone will link by Wi-Fi   to the checkout robot. You’ll receive messages __________

Listen again and complete the notes in A – F.

Write five sentences to describe your perfect shop. Then compare your sentences with a partner’s. Choose the best ideas.

LANGUAGE FOCUS: Future forms

Match a-d with examples 1 – 4.

a. going to

b. present continuous

c. present simple

d. will

Match the future forms from exercise 1 with rules 1 – 4.

1. You’re going to buy a coat.

2. Shopping will be different in the future.

3. Your train leaves in ten minutes.

4. You’re cooking for friends tonight.

RULES

1. We use this form when we plan or intend to do something in the future, but there isn’t an exact date or time yet.

2. We use this form when we have organized something and there is an exact date or time.

3. We use this form for things which have a fixed timetable.

4. We use this when we make a prediction about the future.

Choose the correct options to complete the dialogue. Explain your answers.

Becky: Bye, Mum. See you later. I’m meeting / I’ll meet Grace for lunch at 2.00 p.m.

Mum: Where will you have / are you having lunch?

Becky: At Richy’s cafe. Why?

Mum: Oh, because I’m leaving / going to leave for my dentist’s appointment in half an hour. I can drive you to town if you want.

Becky: Ah no, it’s OK, thanks, Mum. I’m sure you’ll leave / you’re leaving late, as always.

Mum: Hmm. Have you got any plans for the afternoon? Are you going to buy/ buying anything?

Becky: Maybe we’ll go /we’re going window shopping. Why not meet us later?

Mum: OK, great.

Becky: Right. I’m going – my bus will leave / leaves in two minutes. Bye!

Complete the sentences using the correct form of will, be going to or the present continuous.

1. I _____________ (not buy) that. I’ve decided that it doesn’t suit me.

2. I _____________ (play) golf with Anna next Saturday. Would you like to come?

3. I promise that I _____________ (pay) you when I’ve got some money

4. Ask the shop assistant. He _____________ (help) you.

5. We’ve got great plans. Our company _____________ (sell) fresh air.

6. The president _____________ (have) a staff meeting next Monday. You can     meet him after that day.

Work in pairs. Read the information in the leaflet and prepare answers for 1-6. Then tell the class your plans and predictions.

Congratulations

You’ve won first prize!

This means that you and two friends have got twenty minutes FREE shopping in your favorite shopping center. Each of you will have one trolley which you can fill.

1. When are you going?

2. How are you going to get there?

3. What time do the shops open and close there?

4. What kind of things are you going to buy?

5. Do you think that you’ll enjoy the experience?

6. What will be the best and worst things about the trip?

SPEAKING: A presentation

Watch or listen to Joelle presenting a “new” product. What features from a – j does she say that a book has?

Study the Key Phrases. Which phrases introduce new points?

KEY PHRASES

Giving a presentation

I’d like to talk to you about

Let me start by showing you …

First of all, it’s …

As you can see, …

Another advantage is that …

It’s also worth mentioning that …

Finally, one big advantage of …

I think you’ll agree that …

Watch or listen again and complete 1 – 7 in the Key Phrases.

Listen and repeat phrases 1 – 5. Which words does the speaker make longer?

Follow the steps in the Speaking Guide.

SPEAKING GUIDE

A. TASK. Choose a product and prepare a presentation to tell people about its features and advantages.

B. THINK AND PLAN

1. Think of three or four positive features of the product.

2. Are there any similar products? Why is this better?

3. Decide which key phrases you can use in your presentation.

4. Think about what you’re going to say and make notes.

C. SPEAK. Practice speaking from your notes once or twice. Then take turns to do your presentations.

D. CHECK. Did you vary your speed and emphasis when you were talking?

WRITING: A letter to a pen pal

Read Nam Phuong’s letter then label each section with the appropriate heading.

99/8A Le Loi Street

Ho Chi Minh City

11th September 20 …

Dear Tony,

It’s been a while since we last talked. How are you doing at school? Hope you are having an awesome term.

Today, I’m glad to share my future career plans with you, I hope that you will support me as well as give me some pieces of advice. I’ve always been interested in the healthcare industry and helping people in need. After much thought and consideration, I’d like to pursue a career in nursing in the future. I believe nursing is a both rewarding and challenging career that will allow me to make positive impacts on people’s lives. I’m thrilled about the prospect of working in a dynamic environment where I’ll have the chance to develop every day. I love not only meeting new people but also building lasting relationships with patients and colleagues; To achieve my career goals, I’ll enroll in a nursing program at a college. I’m confident that with the right training and experience, I’ll be able to make a meaningful difference in the lives of those I care for.

I’d love to hear about your future career plans too. What are you interested in pursuing? Have you had any plans for your future career yet?

Thank you for being such a great pen pal of mine.

I look forward to hearing from you soon.

Stay well,

Nam Phuong

a. Address and date                    

b. Salutation                              

c. Pleasantries

d. Body

e. Closing

Complete the Key Phrases with words from the text.

KEY PHRASES

Talking about future career

I’m glad to             __________

I’m thrilled about   __________

I’m confident that   __________

I believe                 __________

To achieve             __________

I’d love to               __________

Study the conjunctions in blue in Nam Phuong’s letter. Then complete the sentences using the conjunctions.

1. Hannah gives me useful advice. She also helps me make reports quickly.           (as well as)

2. Tuan is a skillful football player. So is Minh. (Both …and)

3. Doing exercise is good for your physical health and mental health, too. (not only      … but also)

Follow the steps in the Writing Guide.

A. TASK. Write a letter (100 – 120 words) to your pen pal and share with him / her about your future career.

B. THINK AND PLAN

1. Address and date

2. Salutation

3. Pleasantries

4. Body

    Paragraph 1: What future career are you interested in?

    Paragraph 2: Why are you suitable for the career?

    Paragraph 3: What will you do to achieve your goal?

5. Closing

C. WRITE. Use the steps from section B and the model letter to help you.

D. CHECK

future tenses          conjunctions          key phrases